Tuesday, February 19, 2008

Neon Signs

One of the clever marketing ploys by Krispy Kreme doughnuts is their "Hot doughnuts NOW" neon sign that lights up when they have hot doughnuts rolling off the conveyor belt. I must admit that I am not a fan of a hot doughnut, so their little marketing ploy is totally lost on me.

Apparently Papa John's is trying to capitalize on the same idea. I was walking back to my car from the grocery cart return yesterday when I noticed a neon sign in the Papa John's window saying, "Baking hot pizza NOW!" Well, that's good to know, since I'm sure your customers would prefer their pizzas freshly baked and delivered hot.

It just didn't make sense to me.

No comments: